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Description: Clarriots Care will guide you to success in the home care sector with a proven and profitable franchise model. Get the financial as well as the self-rewarding benefits that come from delivering world class home care within your local community. Opportunities: Across the UK. Business Type: Franchise. Minimum Investment: £32,500. Training Provided: Yes. BFA Provisional Member: Yes.


BFA Provisional Member

Marketing a new care franchise

When launching a new care franchise there will be great emphasis on marketing your new business. New care providers should always strive to be in the heart of the community which they are providing a service to, as the people in and around that community will be vital to the success of your business. It is after all why we are in this business - to help people to improve their lives and provide quality service to make a difference to those who rely upon us.

When looking to start the marketing for your care franchise, never forget the clients for your domiciliary care services. Look at local groups which you may be able to make presentations to. Also set aside time to perform flyer drops and let the community see you completing this exercise as you will start to become familiar to them.

The franchisor of the business will always provide support and guidance on your marketing techniques but it is ultimately your preferences which will be put into action. Domiciliary care is a very personal service so the business and the clients should be important to any care provider. Look into local charity events which you feel passionate about,  and support and get involved.

Also there are plenty of free advertising portals which you can register with and supply information to the public on the services which you offer. Social media is also a good marketing tool which can be used and this can also link into the local community and start to provide your business with the visibility it will need.

People relate to people so the more visible you are within your community and the more effort you put into building local relationships will gain you strong foundations for you to begin building your new care franchise upon.


Find out more about Clarriots Care by submitting the form below.


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