When looking to start the marketing for your care franchise, never forget the clients for your domiciliary care services. Look at local groups which you may be able to make presentations to. Also set aside time to perform flyer drops and let the community see you completing this exercise as you will start to become familiar to them.
The franchisor of the business will always provide support and guidance on your marketing techniques but it is ultimately your preferences which will be put into action. Domiciliary care is a very personal service so the business and the clients should be important to any care provider. Look into local charity events which you feel passionate about, and support and get involved.
Also there are plenty of free advertising portals which you can register with and supply information to the public on the services which you offer. Social media is also a good marketing tool which can be used and this can also link into the local community and start to provide your business with the visibility it will need.
People relate to people so the more visible you are within your community and the more effort you put into building local relationships will gain you strong foundations for you to begin building your new care franchise upon.