The new websites are the result of months of work by Caremark, working in collaboration with a web design company. Two sites are now offered in place of the previous single site, which covered both the franchise opportunity and the consumer site.
Caremark, a national homecare franchisor with a network of offices operating throughout the UK, offers care and support to people of all ages, abilities and ethnicities, who wish to remain living independently at home but may need some support to do so.
Steady growth of the franchise network throughout 2012 highlighted the need to separate the websites, with one for consumers looking for a care service and the other designed to suit professionals looking for a business opportunity.
The new websites are a significant investment by Caremark and represent the company’s ongoing commitment to excellence for its clients, franchisees and those seeking a business opportunity within the care sector.
The new site, www.caremarkfranchises.com, offers interested professionals looking for a franchise opportunity a clear and structured insight into the business offering, enabling the user to find key information quickly and easily as well as grasp a clear overview of the company and its business aims. The new site affords the user greater functionality and has been designed to prevent the user ‘getting lost’ or reaching a ‘dead end’.
Now with a better structure and better organised, the new consumer-facing website www.caremark.co.uk offers users a more pleasant experience when navigating around the pages. Visitors are able to find information more easily, with unnecessary buttons being removed to ensure that the user does not get lost.
One of the many benefits for franchisees on this new site is the ability to upload images to their individual pages which will be automatically resized to fit the page, without the need for franchisees to try and do this themselves.
Revamping the look of the brand can only serve to strengthen people’s perceptions of Caremark and increase credibility.
Commenting on the new websites, Project Manager James Lewis said “The new websites have been well received by the network, staff and end users. It should be much easier for people to find what they are searching for and likewise both sites should prove to be valuable assets to the company.”
This big investment by Caremark is well timed to serve the increasing number of people searching for a homecare provider and the people looking for employment in the care sector, as well as for serving the steady flow of individuals looking for a franchise opportunity.