On joining Ian said, “My five hour daily commute meant that I was hardly getting to see my two children, aged six and seven. Whilst intellectually challenging, my work was not personally rewarding, and I wanted a healthier lifestyle. I’ve always had a love of gardening from being a teenager and explored a number of gardening related franchise opportunities.
"Ed’s was the best fit; a good business model with good financials. I am looking forward to developing a sound business; becoming excellent at what I do, then achieving financially what others in Ed’s have achieved. There are some great role models within Ed’s and I have already spent time with other franchisees including Matthew May in Folkestone, a finalist in this year’s British Franchisee awards. I’d love to replicate what Matthew has achieved."
Founder Ed Mauleverer added, “We’re delighted to welcome Ian as we now start to expand into territories outside of London and the South of England with our first franchisee in Norfolk.”
Ed’s is now the largest domestic garden maintenance franchise business in the UK with 31 operators. A key aspect of its success is Ed’s technology that helps operators provide an unrivalled response time. In many cases an Ed’s gardener will have attended a garden before a competitor has even returned the call.