The basic premise is simple – present your franchise opportunity to a group of franchise consultants and brokers from twenty eight countries across Europe who will find you a master franchisee or investor in their own country.
The UK delegation was headed up by Farrah Rose of The Franchising Centre who took five clients to present their established franchise concepts.
Rose commented, “This event really is the most direct way for existing UK franchisors and other businesses to meet franchise advisors from across Europe who have the experience and contacts to find them local business partners. It’s always in a nice location and being able to chat to the advisors and other business owners in a relaxed atmosphere just seems to spark good relationships that can ultimately end in successful business tie-ups.”
Delegates also get the chance to have more formal one-to-one discussions with the advisors who can advise on which markets to target and the commercial and legal aspects which might be relevant.
Rose went on to say, “Franchise Pool International is the only pan-European network of professional franchise advisors of its type. As a founder member many years ago, The Franchising Centre is delighted to be a part of its continued growth as it gives our clients a direct and cost effective route into international markets.”
The next event is in London in November and details are available from The Franchising Centre.