The UK’s presence at the event is managed by The Franchising Centre. Director of International Franchising, Farrah Rose, commented that, “The challenge for UK companies wishing to franchise into Europe is bringing together all of the strands of expert advice and local knowledge required to make international franchising a success. This event is a great starting point – it brings together franchise consultants and other experts from across Europe, to provide a one-stop shop of information and local market contacts for UK businesses.”
She continued, “Having attended the event, UK companies come away with a clear idea of which markets are the best to target, a lot of information about those markets and a relationship with the person that will manage their market entry and find the right master franchisee for them.”
The event is hosted by Franchise Pool International, a network of professional franchise consultants covering Europe. The UK member is The Franchising Centre who can be contacted on 01904 561598 for more information about the event.