The 3,000 sqft gym features all the latest technology and equipment including TRX®, Precor cardio equipment, resistance machines, free weights, changing facilities and showers. The pint-sized gym “demonstrates the versatility of the énergie Group’s low-cost brand”, explains David Beattie, Brand and Marketing Director.
He added: “Fit4less gyms are adaptable to the space and the ‘small box’ concept is becoming increasingly popular for franchise investors as well as the end user looking for a convenience and ‘on the doorstep’ venue to work out.”
The opening of Maidstone saw 500 pre-sales, which owner, Tom Burke believes is due to the brand’s strict and ‘aggressive’ marketing guidelines, he said: “énergie gives you all the tools you need to make your business a success and when you listen and follow them you can easily reap the benefits.”
The opening of Maidstone is the third Fit4less site of entrepreneur and ex-Fitness First manager Tom Burke since became a franchisee in 2010. He said: “Since moving to énergie, I have become my own boss and I have seen my businesses grow and become part of the most exciting development in the fitness industry; all based on a product I strongly believe in.”