The low-cost fitness chain, Fit4less by énergie is launching in Ireland; bringing a smart, unique and affordable fitness opportunity for investors.
The €19.99 per month Fit4less model will offers state-of-the-art facilities without removes the ‘non-essentials’, a concept that has exploded across the global fitness market and seen Fit4less become one of the industry Fit4less gyms operate from as little as 4000sq.ft, the open plan design and clever I.T. allow for lower staffing levels; plus members join online at www.F4L.com whether in the club using the Fit4lesss joining zone, or at home or work. These savings on administration, time and resources add up and allow Fit4less franchise owners to capitalise on the latest “Low cost” opportunity. Additionally, members access the Fit4less clubs via biometric (finger print) readers, which improves security and saves on membership card production costs.
The franchise model has opened 17 sites in the UK in the past 18 months and énergie has projected a total of 45 to open in the next two years. Fit4less is part of the énergie Group, Ireland’s leading fitness club group and one of the fastest growing fitness franchises in the world.
“Investors are capitalising on the Fit4less franchise models in the UK, Eastern Europe, South Africa and the Middle East; now we are ready to bring the concept to Ireland at a time when consumers are demanding outstanding value for money” says David Beattie, Marketing and Brand Director. “During the hard economic climate, which shows little sign of improvement, the low-cost models across all industries are winning and Fit4less is the alternative for the fitness industry.
“The low-cost gym market has taken off in a way the industry could not have predicted, which is why we are delighted to bring the experience to Ireland. This is a must-attend event for any serious investor.”
For any potential franchisee, Fit4less offers a low risk and exciting opportunity that will appeal to the credit crunch influenced customers and the increasing media pressure to uptake in a healthier lifestyle. The brand is fun and with most of the administration of membership online, franchise owners are left simply focusing on running, marketing and selling a smart, affordable gym proposition to the local community.
The optional no contract all inclusive monthly fee offers the quality, professionalism and high standards that mainstream fitness clubs offer without the luxurious ‘extras’ such as a swimming pool, sauna, and spa. Fit4less gyms feature state-of-the-art equipment and clean and modern changing facilities. Fitness classes and personal training will be available but, similar to budget airlines, they come at an extra cost.
Chief executive at the énergie Group, Jan Spaticchia said: “This is a very exciting concept that we believe will do well in this current economic climate. We are looking to introduce Fit4less in multiple towns and cities in across the globe through our successful franchise support scheme, which empowers people to own their own business and be their own boss.”
Fit4less was launched in 2008 and is part of The énergie Group, who operate almost 100 clubs under four fitness franchise brands.
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