On this day, free events and activities will take place across the country in a bid to encourage the nation to think, get involved, and take action about their personal fitness and wellbeing. The campaign has been supported by the Fitness Industry Association, “If exercise was invented today, it would probably be promoted as a ‘wonder product’ because it leaves you feeling good, looking good, but above all it does you a world of good.” said David Stalker, CEO, Fitness Industry Association.
“That is why a National Fitness Day is so critical to raising consumers’ awareness that not only can a more active lifestyle reduce the risk of over 20 lifestyle diseases (including the nation’s No 1 epidemic, obesity) but exercising can be fun and a great thing to do with friends or on your own.”
Schools, work places, leisure centres, fitness clubs and indeed absolutely everyone of all fitness levels and abilities are being encouraged to take part in ‘empower half hour’ at 12pm midday, 30 minutes of physical activity from walking the dog to exercise classes in one of the many participating gyms open for free to everyone on this day.
National Fitness Day will set a marker on the last Friday in September each year for the nation to review its level of fitness and nutrition. Organisers have identified September as a key period in the year that traditionally sees people take up a new form of exercise, Jan Spaticchia from the énergie Group said: "September is a key time for the fitness industry and when we see a significant increase in the number of people taking up a gym membership, which tells us the nation has fitness on their mind. There are also hundreds of free ways to exercise but the key message for National Fitness Day is to do something."
On Friday 30th September, people are also invited to take donations at organised events to support Teenage Cancer Trust, a charity that recognises the importance of fitness for body and mind.
Faye Seogalutze, Challenge Events Executive for Teenage Cancer Trust said, “Teenage Cancer Trust wants to see the whole of the UK on their feet for the first ever National Fitness Day. Everyone can take positive steps to look after their own health whilst also making a difference to the lives of young people diagnosed with cancer.”
On National Fitness Day, 90 fitness clubs across the UK will open their doors to the public to host the biggest combined one hour workout ever, with over 10,000 participants taking part in a variety of challenges from Zumba to Treadmill Challenges – free for everyone to take part in. During this period, fitness experts estimate that participants will collectively burn 2,500,000 calories, produce approximately 15,000 litres of sweat and take 12,000,000 steps – the equivalent of walking from London to India.