Cheshire Oaks Designer Outlet has been selected as the location from which Harry Ramsden’s will introduce a new concept to its established estate.
Following a significant investment, the first ‘hybrid’ model will be unveiled at the Harry’s outlet in the hugely popular Cheshire Oaks Designer Village on 13 February 2016, and represents a new style of service to enhance the proposition and reflect a higher touch of service from the QSR model, but short of full-service restaurant.
Harry Ramsden’s Cheshire Oaks will be the first in the estate to offer customers “assisted service”, allowing them to order at the counter and have their meal served to the table by a skilled and friendly team member. To accommodate the new concept, Harry’s has redesigned the space to improve the ambiance and convenience for customers, thus enhancing the experience the brand aims to provide.
Visually, whilst remaining true to Harry’s proud heritage, visitors to Cheshire Oaks will also be the first to view the latest interiors, which will combine a sea of blues with the classic features which remain an integral part of the repositioned brand.
Teixeira comments: “Our existing formats continue to trade exceptionally well across the country and are attracting an ever increasing customer base. As a result, our customer profile has broadened significantly as we continue to invest in improving the Harry’s experience for the new generation of Harry’s customer. The introduction of this model opens up Harry's appeal even further and I expect this will be the first of many such outlets in the brand’s estate.”
Also in the North West, one of the brand’s first new openings of the year will take place at Kings Parade, Marine Point in New Brighton with the unveiling of a 1,750 sq ft restaurant, with seating for 60 diners which will offer customers the opportunity to take-away as well as sit in. The outlet, which opens on Tuesday 23 February, will create 20 full and part-time jobs for the area, and marks the continued expansion of Harry Ramsden’s across the UK.
Joe Teixeira, CEO of Harry Ramsden’s comments: “As the brand continues to go from strength to strength across the UK, carrying on the tradition which Harry himself started in 1928, we are greatly looking forward to opening in New Brighton. Having served the generations for over 85 years, Harry Ramsden’s has always been a family brand and that is as true today as it ever was, so as well as engaging with our traditional customer base, we aim to further secure Harry’s legacy by introducing the brand to a whole new generation of fans in the area.”