Why is picking the right brand important for a franchisee?
Choosing the right brand can mean the difference between success and failure. Franchisees who opt to engage with renowned national and international brands such as Harry Ramsden’s benefit immediately from significant consumer knowledge of their products and services with the associated trust and loyalty already ingrained within a core base of customers that keep them coming back time and again.
How can the right brand be instrumental in successful business?
Brands which can successfully develop a franchise model tend to be those which are well established and already have systems and processes in place which can be easily replicated by a franchisee. With Harry Ramsden’s, our franchisees are buying into an experienced and successful brand that works best when our tried and tested model is followed, providing training and support continuously through the franchising agreement.
What advantages does an established brand and franchise model have over opening an independent business in the same field?
Engaging with a known brand offers a myriad of advantages including instant customer recognition which assists with sales, a proven business model and its associated buying power which assists with profitability not to mention existing, all-encompassing support structure and inherent quality assurance programme which assist with day to day operations.