Throughout the month-long tournament, nearly 1.5 million fans were in attendance, resulting in an average of 46,000 individuals present at each match, a record-breaking number in the tournament's 100-year history.
Ten TWO MEN AND A TRUCK® franchises, spread across the country, performed moves for the soccer teams from all over the world. The locations stayed with each team for a duration of five days, three days before the match, in which they drove their trucks onto the airport tarmac to load the belongings, the day of the match, and the day after the game. This resulted in 20 days of TWO MEN AND A TRUCK® exposure for millions of individuals across the country.
In addition to the obvious benefits of immense brand recognition, the event was also a profitable exercise for the franchises taking part with revenues estimated at more than $250k. As each city and soccer team were a bit different from one another, TWO MEN AND A TRUCK®’s ability to tailor and manage the support for each was key to securing the contract.
"This, without a doubt, is a huge win for the entire TWO MEN AND A TRUCK® system," said National Accounts/Franchise Development Manager Noelle Burak. "The magnitude of the tournament, allowed so many consumers worldwide to see our brand. Our participation from supporting the tournament will provide TWO MEN AND A TRUCK® with the opportunity to tap into a wide consumer base within a short span of time. This kind of brand recognition is priceless.”