We set out to make a big first impression and made sure we were hard to miss placing one of mid-sized vehicles right by the entrance to demonstrate the potential scale of our business opportunity. We were incredibly busy on our stand speaking with prospective franchisees, many of whom came along having heard Colm Hefferon, UK director of TWO MEN AND A TRUCK® speaking at a series of presentations and panel events as part of the exhibition.
We wanted to make sure no one missed us so we had our mascot Truckie walking the floor engaging with visitors around the hall. But our aim in being at the event was to spread the word about our impressive business opportunity and the measure of success has been a series of more detailed ‘Discovery’ events held at our Reading head office. These ‘Discovery’ events are intended to follow up with interested parties. Giving them more specific details about our opportunity and giving us the opportunity to find out more about them.
Following on from the National Franchise Exhibition and the discovery events we are pleased that several potential business partners are now beginning their own ‘Due Diligence’ checks ahead of starting their own TWO MEN AND A TRUCK® business.
Indeed the ‘Discovery’ events have been so much of a success that we are preparing a series of them throughout next year and are looking at opportunities to take them to other parts of the country. For more information, fill out the form below!