The cooperation with GIAAN Corporate Services Private Ltd. gives the German coffee all-rounder the opportunity to establish their Coffee-Bike brand in Asia. Ritesh Manchanda, Gopal Mohan Gupta and Charanjit Singh Arora (and other business partners), having decades of experience in operational management, corporate management and consulting, see a great potential for the Coffee-Bike concept in the Indian market.
Coffee has long since replaced tea as “the must-have drink” in India and the coffee business is booming in Asian countries. Rising international brand affinity, as well as an increasing middle-income class in India, are leading to a growing interest in franchise concepts from the West. “India represents a great opportunity for the to-go food sector. Coffee-Bike’s unique mobile concept can be easily integrated in Indian shopping centres and has its fingers on the pulse with regard to the increasing consumption of high-quality coffee,” says Gopal Mohan Gupta.
“Market entry into Asia is a very exciting task! We're proud to operate our made-in-Germany Coffee-Bikes across the world. Moreover, it indicates the opportunity to establish our successful system in many other parts of the world. We are looking forward to the cooperation with GIAAN Corporate Services Private Ltd. and many Coffee-Bikes in India”, says Tobias Zimmer, CEO at Coffee-Bike GmbH. The brand Coffee-Bike has been officially rolled-out in New Delhi/NCR and Bangalore.