|Tom Acland, MD|
Cafe2U are the first national branded coffee chain to introduce this change in method and their customers cannot get enough.
Cafe2U are the largest provider of mobile coffee in the UK. They deliver fresh espresso coffee, hot chocolate and a range of snacks to work places, business parks and industrial estates located away from the high-street. As a growing franchise, they now have over 50 dedicated franchise partners across the UK with a loyal following of coffee-loving customers.
Coffee basket size refers to the filter that coffee grounds are placed in before water passes through. The basket size dictates the amount of coffee grounds and therefore the flavour of the drink. Some coffee companies encourage customers to drink stronger coffee but, for Cafe2U, the importance lies in their baristas highly-skilled ability to make a coffee how the customer likes it.
Tom Acland, the UK Managing Director says: “This was first introduced in Australia and New Zealand as well as some of the artisan shops in London. We are the first of the large branded chains to make this move though, and we have done so because we are always looking to improve the flavour of our coffee.
“A bigger basket size simply means we are able to provide a fuller flavour, more flavours, more satisfaction from every cup, as well as more options of strength should the customer require. Each customer is different and we know it is essential to understand this in order to provide the best quality service.”
With a recent BBC feature reported 70-million cups of coffee being sold each day and 1 in 10 adults visiting a coffee outlet at least once every day, coffee is clearly a key part of many people’s lifestyle.
Melina and Ross Campobello are Cafe2U franchise partners in Maidenhead: “You get a much fuller flavour coffee recipe with the 18-gram basket and we’re already getting great feedback from our customers who say that they prefer our Cafe2U coffee to high-street coffees.”
During taste testing Lance Hill, Cardiff Central & Docks franchise partner said: “The flavours and aromas are much more evident with an 18-gram basket; it’s a surprising difference.”
John Skinner is one of the UK’s leading Barista trainers and works with Cafe2U to train their new and existing franchise partners. He commented: “I’ve noticed the consistency of the coffee has greatly improved following the implementation of the larger baskets.”
The price of Cafe2U coffee will not be changing but a better quality taste means their award-winning coffee blend is about to become an even greater coffee than it was before. Along with this update, Cafe2U is introducing a new 16-oz coffee cup which allows customers to enjoy an even bigger serving of their favourite drink.