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Description: Premier Sport franchisees benefit from their association with a great brand, along with well respected ambassadors from the world of sport and a proven business model. Opportunities: Master and single franchise opportunities available. Territories are available in many parts of the UK, offering you the chance to build your business using a proven strategy, which works successfully in all corners of the country. Business Type: Franchise. Minimum Investment: £7,450. Financing Assistance: Yes, from the company. Training Provided: Yes. Home-based: Yes. BFA Full Member: Yes.


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New study reveals three quarters of UK’s children don’t even do 1 hour’s exercise a day

Premier Sport today published new research alarmingly revealing that only 10% of children are doing physical activity every day, with over a quarter of parents believing their child is not doing enough and 60% are worried about obesity levels in their children.

According to the research, 85% of parents think their children would benefit from more education around fitness and half of parents agree that children should be properly fitness tested in schools.

Key stats from the nationwide study of 1000* parents across the UK; 

  • Kid playing game on phoneOnly 10% of children are doing physical activity every day at school.
  • Over half of parents think that children should be properly fitness tested in schools.
  • 60% of parents are worried about obesity levels in children.
  • 85% of parents think their children would benefit from more education around fitness in school with 50% suggesting their children should be properly tested in school.
  • A quarter of parents admit they’re in the dark when it comes to knowing what physical activity their children’s school offer.
  • Three quarters of our children don't even do 1 hour a day of exercise.
  • A third of parents struggle to keep their children active.

Kids celebrating exercising

Commenting on the worrying statistics, Olympic gold medallist and Premier Sport ambassador, Duncan Goodhew, said: “It doesn’t seem right that we regularly measure numeracy and literacy skills in school children but we don’t regularly measure something that could potentially kill them! This has to change if we’re to curb the alarming rates of inactivity in our children.”

Addressing the concerns of the nation’s parents and their suggestion that the need for physical activity can begin at school, Premier Sport and ukactive joined forces to launch the ‘My Personal Best’ initiative, comprising of four fitness measures throughout the school year, with the aim of identifying periods when children become most inactive.


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