Shortlisted for the Franchise Recruitment Award, Premier Sport have been recognised for their open and transparent recruitment process with a focus on company core values, through embracing latest technology applicants are in control resulting in awarding the franchise to the most talented and passionate people.
Premier Sport’s Recruitment Development Director, Phil Gaffer commented: “This is a fantastic accolade for Premier Sport to be shortlisted for this prestigious award. Our recruitment process is very much a two-way process. We are passionate about making sure every applicant receives information in an open and transparent way, at the right time, in the correct format to enable them to make an informed decision.
Our philosophy is simple: if we do this right, we get the most talented people, who share our core values and have the drive and ambition to build a business doing something that they love. We also recognise our continued success in awarding the franchise to the best goes hand in hand with how our network is performing. I am delighted to confirm we are now enjoying unprecedented results across our network. Our enhanced launch marketing and sales support programme, plus our franchisee mentor support framework, provides the ideal launch base for our new starter franchisees to achieve a flying start with the growth of their business.”
The 17 finalists hail from multiple business sectors, from swim schools to logistics and health care to home improvement. Featuring up-and-comers alongside some of the biggest brands in the sector, franchisors were required to evidence their company culture, franchisee support, innovative practices and commitment to franchising ethics to reach this stage.
Andy Brattesani, UK head of franchising for HSBC, said of the shortlisting process: “Such a day naturally challenges concentration levels, reading entries all day is hard work (don't want anyone to feel sorry for me). But the quality of the applications and the enthusiasm that came out of the written words ensured I was captivated throughout. I can’t wait to hear more at the judging from some great businesses.”
Pip Wilkins, who becomes the bfa’s chief executive in April, added: “This was a very difficult process thanks to the number and calibre of entries. It’s particularly pleasing to see the variety of businesses expanding through franchising represented, reflecting the range of operators in UK franchising. Our finalists should be very proud to have been recognised for their exceptional performance.”
Finalists will present to a judging panel of industry experts on 12 & 13 April, with winners announced at a black-tie dinner on 23 June in Nottingham. The bfa HSBC Franchisor of the Year Awards were established in 1989 and have a rich history of showcasing current and future success stories.