In this strong category, franchisors are recognised for their consistency of approach, overall impact, brand awareness and development of a theme across at least three media.
That’s not it, Premier Sport has also been named as a finalist in the coveted ‘Best Franchisee Marketing Support Award’ and will hope to take top prize at Friday’s ceremony held at London’s Olympia.
This top award is for demonstrating excellent training, management and support to new franchisees to aid their marketing activity, incorporating analysis of objectives and measurable results.
Luke Miles, Group Marketing Director commented: ”We’re obviously delighted to be named as finalist in two categories this year. The team here at HQ have worked extremely hard to ensure our network has all the tools at their disposal to be a success, and this year’s financial results definitely reflect that.
Most pleasing for me is being recognised in the Marketing Support category, again this year we’ve
implemented additional support and training for new and established franchisees, a trend we plan to continue. Our mindset has always been to evolve and improve our support across all areas of the business and that is what we’re fully committed to doing.”
Now in their tenth year, the Franchise Marketing Awards is judged by an independent panel of experts, the FMAs reward organisations that have raised their public awareness and, as a result, have achieved sustainable growth in the previous year.
Premier Sport is part of Premier Education Group which also includes Premier Performing Arts and the Golden Mile and combined form the biggest sport, physical activity and performing arts provider in the UK, employing over 800+ Activity Professionals. Premier Sport alone had over 7.4 million visits for a minimum of 1 hour on its activities last school year (Sep13-July14). This represents even more young people than ever before experiencing some form of physical activity through Premier’s innovative programmes.