The #morethansport campaign, headed up by Premier Sport’s Head of Corporate Responsibility Rebecca Rose, aims to ensure that sport and physical activity is recognised as playing a key role in supporting and benefiting communities and society as a whole.
Successfully delivering more than 20,000 sport and physical activity sessions every month, the Premier Sport team are acutely aware of their position within the communities and schools in which they serve. Their team of 600+ coaching professionals are often considered role models to children; their actions and manner on and off the pitch can have a lasting influence. Additionally, evidence suggests there are huge benefits of individuals increasing their physical activity levels and these benefits have an impact on the health and wellbeing of society itself.
In essence, the #morethansport campaign is not just about what happens on the pitch, but just as much about what happens off the pitch.
“Upon joining the organisation twelve months ago, I was struck by the impact and breadth of work being undertaken across the country, which went beyond just sports coaching. It soon became evident that there were social, behavioural and community impacts happening as a direct consequence of work being carried out by Premier Sport coaches.
In addition, I found examples of coaches going beyond their role as sports professionals, for example taking on roles as school governors and community champions.” comments Rebecca Rose, Head of Corporate Responsibility
A great example of this community work emerged following the launch of the campaign. Premier Sport coaches Luke Banner and Holly Harrison have been giving up their time each week to assist pupils attending the lunchtime Gardening Club at a local school.
Mr Mann, Mrs Wicks and the pupils from the gardening club said, “Luke and Holly have been lending a hand at our lunchtime Gardening Club. They give up their lunchtime every week to assist the pupils with digging, planting and sorting the shed (oh, and rescuing us from spiders!)”.
“They both have a great manner with the pupils and interact well with them. Not only that, the pupils have thrived with the constant encouragement and they look forward to seeing Luke and Holly each week. We realise this is over and beyond what they are here to do and just wanted to let you know how grateful we are.”
As well as activity happening at a local level, Premier Sport, who is part of the Premier Education Group, also take their national responsibilities seriously. In 2012, they, with a handful of other providers, initiated the formation of the Compass Association. COMPASS' aims are to improve standards of delivery within schools, ensure minimum standards are achieved and be the leading authoritative voice of the sport and activity industry to government, local authorities and the public at large.
“Business has a responsibility beyond its accountability to its shareholders, a responsibility to a broader constituency that includes its key stakeholders: customers, employee, NGOs, government, the people of the communities in which it operates. I am proud of the work that Premier Sport has done to date and continue to support our #morethansport agenda. I want to ensure that we use our influence to impact society in a positive way above and beyond the benefits of physical activity,” David Batch CE Premier Education Group
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