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Description: Premier Sport franchisees benefit from their association with a great brand, along with well respected ambassadors from the world of sport and a proven business model. Opportunities: Master and single franchise opportunities available. Territories are available in many parts of the UK, offering you the chance to build your business using a proven strategy, which works successfully in all corners of the country. Business Type: Franchise. Minimum Investment: £7,450. Financing Assistance: Yes, from the company. Training Provided: Yes. Home-based: Yes. BFA Full Member: Yes.


Video Interview with Premier Sport Franchisee

Video Interview with Premier Sport Franchisee

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BFA Full Member

Former Head of Retirement at Aviva Embarks on a New Career in Harrogate, Selby and York

Darren Dicks, the former head of retirement at global insurance giant Aviva, has embarked on an exciting new career in sport by establishing his own professional coaching company under the wing of Premier Sport, the UK’s leading sports coaching organisation for children and young people.

For Darren, who helped spearhead Aviva’s move into the fixed-term annuity market, the decision to start his own business represents a significant career change. Darren said: "When I was made redundant it was obviously a big shock but it gave me the ideal opportunity to do something different as a career and as a business. I had previously been involved in coaching children’s football on a voluntary basis and really enjoyed it.

“Premier Sport is the leading company in this field and the training we have received means that we’re now qualified to coach dozens of sports and provide curricular time coaching in PE lessons.”

Premier Sport is dedicated to providing innovative sports coaching that helps children to live an active, healthy, fit life and coaches more than 150,000 children every week across the country. Darren hopes to channel his passion for sport into his new business venture and bring a wealth of sporting opportunities to local children in schools and the wider community.

Darren, who lives in Riccall, will be working across Harrogate, Selby and York, offering PE coaching both in and out of school hours as well as holiday camps, before school, lunch and after school clubs with his team of coaches in up to 21 different sports under the Premier Sport banner.

Darren is passionate about creating sporting opportunities for children and has even ringfenced some of his redundancy payment to provide free access to the Golden Mile for schools in his region.

The Golden Mile is a major initiative to improve the health and fitness of the nation’s children by encouraging them to walk, jog or run 50 miles during the academic year. A dedicated website allows teachers, parents and pupils to monitor the progress of each participant through easy to understand graphs and features a reward system that promotes attainment and progression. The Golden Mile is endorsed by the Dame Kelly Holmes Legacy Trust and Olympic gold medallist Duncan Goodhew, MBE.

Commenting about his investment in the Golden Mile, Darren said: “It seemed the right thing to do to ensure participation in sport increases after the Great British summer of sport. My passion for encouraging children to get active can be achieved on a large scale through the Golden Mile and I want as many children in my area to benefit as possible.” Darren is working closely with a number of schools to develop activities for children in Harrogate, Selby and York.


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