Last month alone, overall demand for the ChipsAway service surpassed all expectations with over £3 million worth of repair opportunities being received via their 24/7 call centre and website - which Marketing Director Robin Auld explains, is down to a carefully developed national marketing strategy which includes extensive TV coverage.
“ChipsAway’s TV advertising has generated record numbers of repair opportunities for the network over the years,” says Robin. “As we continue to refine and optimise our campaigns for maximum results we’ve already seen a 53% increase in enquiries coming through from TV alone this year. What’s more, the extended coverage means that our franchise partners will benefit from a total of seven months of TV advertising in 2013 – which started in March and will run straight through to September.”
Since launching TV advertising, the brand has seen demand rocket by 255%! Appearing on a range of digital channels, ChipsAway’s TV campaign is a major investment in supporting the franchise network, raising brand awareness and generating new business through high impact promotion of ChipsAway’s services to consumers nationally.
Robin continues: “TV is part of a wider mix of national marketing activity, including search engine marketing which continues to perform extremely well for us. Our most recent market research showed that not only is ChipsAway brand leader in its marketplace, but that it also has over 600% more recognition from motorists than our nearest competitors, demonstrating the success of these national campaigns to date!”
ChipsAway is one of the most successful franchises in the UK with around 300 specialists in operation nationwide, as well as a network of Master Franchisors overseas; using its unique repair system, ChipsAway continues to dominate in the ‘on-the-spot’ minor automotive paintwork repair sector.
Franchisees operate from professionally liveried ChipsAway vehicles, customised into fully equipped mobile workshops, with the opportunity to expand rapidly into a major management franchise with multiple vehicles, territories and CarCare Centres.