This exciting news comes after more success at the Franchise Marketing Awards earlier this year, where ERA won for the Best Overall Marketing Campaign.
With the bfa judging panel seeking businesses with a commitment to ethical franchising, who provide a supportive environment in which franchise owners can succeed – ERA are proud to be named on the list of finalists for two years in a row, and hope to go one better this time in securing the award.
Now in their 26th year, the bfa Franchisor of The Year Awards represent the pinnacle of achievement in the UK franchise industry, with multiple benefits for winners – not least in building brand recognition and resultant new business for the whole network.
With buzz about the news spreading through the ERA family, the Head Office team are thrilled that the repeat nomination reflects their on-going work to build a supportive, profitable business opportunity that really pays off for ERA members.
“We are absolutely delighted to make the shortlist for the bfa Franchisor of The Year Awards for a second year in a row,” said Paul Lewis, ERA’s Head of Operations. “It’s a huge honour to be included again and is a great reflection of all the hard work done by both the Head Office team and all our franchise owners during the last twelve months.”
With award winning success earlier in the year still fresh in the memory, the feeling at ERA is that it would be great to go all the way this time round.
“Of course we’re excited to have even made the final shortlist,” said Paul, “however it would be fantastic if we could take it just one step further this year and come home with the main award. The resulting boost to the whole network would be incredible.”