Chris Aston, ERA’s Head of Marketing, explains: “The aim of this marketing campaign was to target the heart of the procurement industry and position ERA as thought leaders in order to spread our messages to key decision makers in the industry and ultimately attract new business for our franchise network. It’s part of ongoing work by head office to raise ERA’s profile as well as provide authorative marketing material for our franchise partners to use.”
The Paper outlines findings of a Market Intelligence Survey of 360 Chartered Institute of Procurement & Supply (CIPS) members ranging from CPOs to junior buyers. They were all asked about the challenges they face in regard to indirect procurement and managing tail-spend, and how they feel these could be addressed.
Anna Scott, the Special Projects Editor at Supply Management, commented: “This survey highlights the challenges associated with getting better control of organisations’ indirect spend. It also offers some potential solutions from those really in the know – procurement professionals themselves. The research came up with fascinating insights.”
The White Paper has been distributed to subscribers of the monthly magazine and ERA’s franchise partners have also been able to send it to their clients and prospects through the Integrated Marketing System.