Also finalists in the Best Franchisee Marketing Support category, ERA’s success marks a real commitment by the Head Office team to create a supportive and profitable business environment for the whole network.
Reflecting ERA’s aim to improve client business performance, the innovative and humorous marketing campaign focused on how companies across various sectors could make savings with the help of ERA
consultants – and proved very successful in driving new business for our franchise partners.
With a high profile judging panel, comprising of professionals from the marketing, banking and accountancy sectors - the finalist marketing campaigns were assessed on criteria such as multimedia theme development, consistency of approach and overall brand impact. ERA’s campaign was judged to have excelled in all areas.
“This was an extremely professional and attractive campaign in a challenging market,” commented the judges on ERA’s winning entry. “It gives a great impression – and we especially liked the use of humour.”
Part of ERA’s Integrated Marketing System, the winning campaign gave consultants access to different sets of direct mailers – supported by email. Targeting specific business issues on a per sector basis, the campaign was designed with franchisee feedback and complemented existing ‘thought leadership’ style marketing content. Both approaches have proved extremely successful across the network. Receiving the award for the ERA Marketing Team, Chris Aston said everyone was delighted, especially as their efforts have helped create so much new business for consultants.
“We worked hard on this campaign and listened to the needs of the whole network in creating the mailers,” said Chris. “To win in the best overall category just proves that if you choose the ERA franchise opportunity, you’ll be given truly excellent marketing support and be able to have your say in how our campaigns are put together.”