The first article was published within national newspaper The Daily Telegraph, and featured Robert Allison, MD of Expense Reduction Analysts exploring how businesses can best prepare for a successful financial year ahead.
This is not the first time that Expense Reduction Analysts have been mentioned in The Daily Telegraph, having worked collaboratively prior to 2011 to highlight the benefits of a cost conscious culture, and the implications that this can have on UK organisations.
Robert Allison expressed his delight on the media coverage, “It’s fantastic to see these kinds of journalists recognising the brand as a point of expertise on such an important subject, which reflects the hard work from all our franchisees and internal marketing team”.
The second article was based around our experienced consultant Lorna Paterson, investigating ways in which organisations can keep their costs under control in 2011.
With much of 2011 left to go, this is surely just the beginning for another impressive year for Expense Reduction Analysts who once again place tremendous resource in regards to the marketing support they show their network of white collar franchisees, through their collaborative approach with premium UK titles.
“This success is all part of our successful PR campaign and the connections that we have now developed, with tier one publications such as The Daily Telegraph, The Herald, The Financial Director and Accountancy Age” said Chris Aston, Marketing Director for Expense Reduction Analysts.
These well respected top level publications are now seeing us as the voice of authority on Cost, Purchase & Supplier Management and are turning to us for our opinions and insights in the future, and the tips and hints that they can offer to their readers. This is a massive step forward for our business and really shows us to be the market leader, not just in the UK but globally” continues Chris
To find out for yourself what other ways Expense Reduction Analysts support their franchisees, fill in the form below to request an information pack, or alternatively book a space on one of their free, no-obligation discovery days.