Charles says: “I was disappointed with my previous employer for various reasons and looking for a new challenge, particularly in professional services. An executive search firm suggested that I should talk to Auditel. I realised it would be a good way forward to become a consultant and set up my own business. I was also impressed with the ethos and professionalism behind Auditel.”
Charles was able to finance his franchise through a final lump-sum payment from his last employer and his savings. He reported that the training was excellent. “Since Auditel is a professional service, I believe it is essential that the training programme is comprehensive. Any incompetence could give the whole network a bad image and reputation.”
Charles says: “Being well-known and trusted is a help in client acquisition. I have established two specific markets – multi-national corporate and the London hospitality industry, particularly in restaurants. My focus is now signing more clients in the latter sector. There are still fifteen more years to go before I retire, and I can’t slow down just yet!” He recalls:” I set up my business goal to achieve £100,000 annual turnover and I achieved this in Year 4. This year I will surely go over £100,000.”
Advice to potential franchisees: “Buying a franchise does not guarantee success. Fundamentally, it all comes down to your hard work. Also there are many different types of franchises so remember that you are buying a ‘business’ and it needs to suit your talents, personality, and aspirations”.
Asked about his experiences since becoming a franchisee, Charles answered: “Auditel really changed my life in two aspects. Professionally, I could fulfil my dream to be in a highly skilled service as a business consultant. Personally, I could dump all the ‘corporate junk’, which I found very traumatic. Now in my 50’s, I have never been so healthy and full of energy. I feel so much happier now!”