We had a lot of fun putting these adverts together and, as you can see, SmartPA went in slightly different directions for each one!
We mentioned in a previous post that our team are regularly asked about the SmartPA story and the people behind it. SmartPA co-founder Sarra Bejaoui tells all in her Elite Franchise interview…
"At 16 I knew I wanted to be a business owner, the only problem being I didn’t know what that business would be. My first business plan (aged 17), a club that only served water, fell flat quickly for obvious reasons. Undeterred, I started a lifestyle management business but soon realised that the real potential was in the business-to-business market. SmartPA was born, although not without its ups and downs. Determination, patience and vision are essential – success does not happen overnight! That’s why franchises are great, you can build on an already established name whilst benefitting from industry expertise and support. You also bypass the costs needed to start a business from scratch.
After several years of outstanding success, SmartPA were ready to take the next steps and expand. Business mentor and coach (now SmartPA CEO), Andrew Wright, had vast experience with global licensing and advised us to Franchise in order to achieve the global reach we aspired to.
The reaction to SmartPA Franchise has blown us away – we are now one of the fastest growing partnerships in the UK, specifically within the female demographic aged 30-55 who wish to work from home. A key element of our success is down to recruiting the right people who are just as passionate about SmartPA as we are. Our Partners aspire to deliver a phenomenal service and are committed to continual learning and development.
Not only is it important that your team share your vision but that they are provided with the right skills, tools and learning opportunities needed to deliver and flourish within the business. Our training is the most in-depth on the market and provides Partners with the accreditation they need to run their own SmartPA business. The brilliant thing, as well, is that you don’t need PA experience to become a SmartPA Partner. Our Partners come from a variety of professional backgrounds and their experience brings an exciting dynamic to the team. Several of our franchisees choose to pursue corporate roles within the business, aiding SmartPA’s development and growth.
SmartPA are committed to remaining at the forefront of the administration and secretarial sector, so we constantly review and update our practices. We want to ensure that our services, tools and techniques are always fit for purpose in the current marketplace and for our Partners. Throughout this analysis, change and development process we are creating new solutions to improve efficiency, productivity and visibility. SmartPA are benchmarking standards within the industry and we intend to continue doing so.
It’s such an exciting time for SmartPA, we were recently BFA and FranchisingWorks accredited. SmartPA have also been developing a number of technologies which are set to revolutionise homeworking, not only for the Partners but worldwide. Besides our recently launched social media management tool, Smart Social, we are due to release a comprehensive E-Learning platform and SmartPA Home. We pride ourselves on always being one step ahead of the game and looking to tomorrow’s innovations. SmartPA’s impressive technology roadmap is a testament to this.
We continually support our Partners and help them grow. Our promise is to help them build on their existing success and become subject matter experts within their field.
Businesses of all sizes will always need additional support to help with workload and skill shortage. The business community recognise SmartPA as experts and market leaders within the industry so demand for our services is high. SmartPA guarantees hot leads which helps eliminate uncertainty for prospective franchisees. I know better than anyone that investing your own money in business can be scary but the rewards are worth it!”