What do the holidays mean for your business?
No denying it, the holidays are here – are you ready? Just when you start thinking about winding down and spending some time relaxing over Christmas, there seems to be a flurry of last minute tasks that need your attention.
That’s where a business support service can prove such a valuable commodity – either by taking care of your personal life and social calendar to allow you to focus on your business, or by taking care of those niggling admin tasks so that you can enjoy the festive season.
Top 3 Resourceful Moments
Creating a detailed spreadsheet to track all household expenses for a client – a great idea to help you manage your budget
Using our design skills to photoshop a red-nosed reindeer onto an aerial photograph to convince a client’s daughter that Rudolph was on his way for Christmas
Managing the design and creation of an event programme for an important annual dinner
How your PA can help you win new business
People think of the PA role as more of a back office, internal role, and to an extent it is. But with job descriptions becoming ever broader, it’s not unusual to hear of PAs acting in a more business-development capacity.
This doesn’t just mean taking responsibility for the little tasks to allow their boss more time for networking and building professional relationships, it also includes important business development tools like research.
By carrying out preliminary research on a prospective client or supplier before their boss meets or engages with them, can result in a bit of background knowledge which might just make the difference in closing that deal.
For example, by looking into a company and its financial performance over the last few years a PA can provide valuable information on which to individually tailor a presentation or pitch for best effect.
Another way a PA can aid business development is through social media. A good PA is a natural proof reader, with high attention to detail, and ideally suited to creating, posting and maintaining regular online updates on your business, as well as sending polite and informative responses to help develop your company’s reputation.