He suggests that they use the slower summer months to work on some of the aspects of their business that get short thrift during the rest of the year, and developing a winning entrepreneurial mindset is one that can pay dividends all year long.
Summer is traditionally a challenging time for many business owners. So many of their potential customers go out of town, and unless their products and services are actually in season during the warmer months, business can get very slow. And that can be very discouraging, and potentially sabotage a business's success.
Instead, Crane argues, business owners should actually use the slower season to their advantage. He provides several aspects of the entrepreneurial mindset that can benefit from a boost, which in turn can greatly benefit their business.
Crane is passionate about entrepreneurial success and wants to support fellow entrepreneurs and business owners as they grow their business. It's what drives his Crane Business Solutions business, where he provides fellow business owners with the products and services they need to look good and be successful.
In addition to practical tips on how to make a business work more effectively and be more profitable, he also shares motivational information and tips on his blog, on LinkedIn, on Facebook, and on Twitter.
A success mindset helps with keeping the business going while things slow down during the summer months. "It's important to make an extra effort to continue with generating leads, prospects, and clients during the summer," Crane points out. "It will keep you ahead of the competition, most of which is giving in to the summer doldrums and waiting with their lead generation activities until fall arrives."