These days, there are lots of online platforms that allow amateurs to make relatively impressive websites. But the problem with the “drag-n-drop” approach to building a website is that it becomes tricky to do anything that tailors the site’s functionality directly to your business.
And if you’re looking for optimal SEO, do-it-yourself is unlikely to cut the proverbial mustard.
So, although business owners can make relatively aesthetically pleasing sites for themselves, the functionality will always suffer. WordPress, for example, offers a low-cost solution for a super-versatile business platform — but it's super-complex to do anything other than simple point-and-click functions.
And this is where web design franchises become valuable assets for companies hoping to optimise their web presence.
Because web design isn't just about how to make a page look pretty. It's also about creating SEO-friendly directories, optimising on-page text and metadata, implementing text-based search terms, and ensuring that the site loads quickly and effectively on various devices and browsers.
Web design franchises offer an ideal work-life balance. Most web designers work from home and can work from anywhere in the world as long as they have their laptop and an internet connection. This makes a web design franchise an attractive proposition for anyone hoping to escape the dreaded rat race and earn a healthy living working in a creative capacity.
Web design franchises offer opportunities for one-person bands or capacity for agencies that provide a range of services, including:
- Project management
- Account management, driving teams towards delivering client objectives
- Site infrastructure design
- SEO specialists
- Coding and testing
- Site optimisation
- Marketing monitoring — measuring engagement and conversions
- Site maintenance
So, if you’re looking to explore your creativity while helping clients develop an online experience that boosts their profits, visibility, and market value, consider investing in one of our excellent web design franchise opportunities. And invest in a flexible career that goes wherever you do.
Franchising
Why would you invest in a franchise when you could set up your own business from scratch?
Well, think about the complexities of creating an independent company, for starters. When nobody knows your name, how will they ever find you? And in a marketplace as saturated as the internet, how are you supposed to get to the top of the Search Engine Results Page? And how will you grab the attention of big clients that can really help grow your business and reputation?
Ultimately, independent businesses struggle because they lack a reputation — they don’t have the recommendations of big clients, and they have little by way of a portfolio to demonstrate their true value.
Compare that with a web design franchise business. Franchises are fully functional businesses with:
- A reputation and a portfolio of client successes
- Instantly recognisable branding
- An existing client base that knows and trusts you
- Online authority and an existing company infrastructure
Web design franchises usually come with a training programme to ensure that you can maintain the parent company's excellent reputation. So, investing in a web design franchise really is an investment in your skillset and career trajectory.
In addition to world-class training, many web design franchises provide some level of HR functionality that helps ensure your franchise complies with business, financial, and employment regulations. That's the stuff that most business owners lie awake worrying about, so this function alone is worth the initial investment.
So, if you’re desperate for the freedom of self-employment but are hoping to negate the risks of starting up an independent venture, consider investing in one of Franchise Direct’s excellent web design franchises.
Facts About Web Design Franchises
The world is your oyster with a web design franchise because it offers access to an international marketplace. You're not confined by geography because your entire business runs online — you can take your work literally anywhere and find new clients from practically all four corners of the planet.
The web design sector brings in £575.1m to the UK economy each year, growing at a current compound annual rate of 1.3%, with a spike at 3.7% in 2022. This is primarily due to the increased demand for e-commerce as a result of the stay-home orders of the early 2020s.
Having a user-friendly web presence is an absolute priority for businesses all around the world. So, whether a tech startup wants an all-singing-all-dancing website to market their innovation or an existing company wants to improve its customer portal, a web design franchise comes with the ongoing support of an expert partner,
So, no job is ever going to be too intimidating.
Franchising Vs. IndependentAll new businesses require financial capital to set up the basic company infrastructure. This covers marketing and client acquisition, which — for independent startups — can be genuine challenges to success.
However, franchise businesses have the visibility of an existing, successful company — because they’re getting into bed with a company that’s already proven that the business model works. This makes them more attractive to banks and moneylenders because the business is built on tangible foundations.
A franchisee can demonstrate the market viability of their venture; they can prove that the business model is profitable, sustainable, and capable of growth. And, perhaps most importantly, they can demonstrate an ability to earn their way to paying back their startup loan, representing a lower risk for the lender.
On the other hand, independent companies start their businesses with no reputation or evidence of market viability. They struggle for visibility in a saturated marketplace, making their first five years a real challenge to survive.
And unfortunately, almost half of all independent companies go bust within those challenging first five years. So, when an independent entrepreneur manages to convince a moneylender to provide the funds they need to startup, it often comes at a significantly higher cost to represent the larger financial risk.
So, if you're considering jumping ship from your current job and becoming your own boss — with all the freedoms that affords — consider investing in a web design franchise that offers:
- A customer base that already trusts your branding
- Ongoing support from experts in whose interest it is for you to succeed
- Demonstrable Market viability
- Fantastic training that qualifies you to reach for more prominent clients
Web design Franchises
Check out Franchise Direct's fantastic choice of web design franchises, and enjoy the benefits and independence of becoming a highly skilled internet nomad.
Find your brand new start with Franchise Direct.