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UK Prospective Franchisee Survey 2014 Results Part 2: Preferred Support and Franchise Types

Section 4: Support

Here we asked if potential franchisees ever have or plan to secure the services of a franchise consultant, accountant, or lawyer.


Have you ever or do you ever
plan on seeking the services of
a franchise consultant?

I have received the advice of a franchise consultant
I plan to solicit the advice of a franchise consultant
No

 


Have you ever or do you
ever plan to seek the
services of an accountant?


Yes
No

 

Have you ever sought (or plan to seek) the advice of a lawyer?


Yes
No

 

Section 5: Franchise Types

The final part of the survey investigated which types of franchises and which industries are the most popular amongst prospective franchisees.


What type of franchise do you seek?


Full-time
Part-time
Either

 

Which would you prefer to operate?


A hands-on business
A managerial business

 

Which franchise industries are you most interested in?


Accountancy and financial
9.9%
Automotive
11.3%
B2B
19.7%
Business consulting
14.8%
Business opportunities
28.2%
Business training
18.3%
Care
9.9%
Children
14.1%
Cleaning
13.4%
Coffee
23.2%
Computer
18.3%
Courier
19%
Education
16.9%
Fitness
13.4%
Food
28.9%
Gardening
11.3%
Golf
4.9%
Health and beauty
13.4%
Home care
8.5%
Home improvement
15.5%
Home services
18.3%
Internet
26.8%
Magazine
7.7%
Merchandising
10.6%
Mortgage
6.3%
Pest control
1.4%
Pet
10.6%
Photography
10.6%
Print and sign
7.7%
Professional services
21.1%
Property and estate agency
20.4%
Recruitment
12%
Retail
24.6%
Safety and security
7.7%
Sports
14.1%
Travel and leisure
23.9%
Vending machines
20.4%

 

Please select which of the following is the most important factor for you when you are choosing a franchise.


Brand recognition
19.7%
Industry the franchise is a part of
4.2%
Franchisee training and support
19.7%
Operating territory (protected, exclusive etc.)
9.2%
Initial investment amount
14.8%
Franchise term length
0.7%
Potential earnings
27.5%
Marketing assistance
4.2%

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