Section 1: Franchisee Demographics
This section examined the prospective franchisees' diverse mix of gender, age, and ethnicity, and looked at the experience that they will bring to their franchise.
Why are you considering starting a franchise?
|It's a way to expand my business(es)|
I have been made
|To make supplemental income|
|I want to be my own boss|
|I could not get financing for an independent small business|
Have you ever operated
a business before?
Do you have management experience?
What is your gender?
Which age category
do you fall into?
What is your current highest level
of educational attainment?
|Some third level education|
What is your current employment status?
|Employed by another business/organisation|
Section 2: Researching
See where potential franchisees are looking and going to find their perfect match.
How soon are you looking
to buy a franchise?
|Over 24 months|
How many franchises have you or will you
solicit information from before choosing?
|Less than 5|
|5 to 10|
|More than 10|
Where do you go to research information
on possible franchises?
|Online franchise directories||87.9%|
|The websites of franchisors||64.4%|
|A franchise consultant||14.8%|
Have you ever attended a
franchise expo or trade show?
Section 3: Financing
How do our site visitors intend to fund their franchise? This segment of the survey examined the financing options available to franchisees and learned which are most popular.
How do you plan on financing your franchise?
|Credit union loan||5.4%|
|Personal savings/retirement fund||66%|
|Family and/or friends||20.4%|
What percentage of the total
investment are you looking
to finance through outsiders
(i.e. not personal savings etc.)?
|1% to 25%|
|26% to 50%|
|51% to 75%|
How much are you willing to spend
to start a franchise?
|Less than £5k|
|£5k to £10k|
|£11k to £50k|
|£51k to £100k|
|£101k to £200k|
Are you planning to invest in a franchise on your own,
or as a part of a group?
|On my own|
|As part of a group|
|Not sure yet|
For more findings from the survey, please click the Next button below.