Here at Franchise Direct, we are continuously working to perfect the services that we provide to franchisors and franchisees. One way to do this is to research who prospective franchisees are and learn what their tactics are when it comes to purchasing a franchise.
Every year we conduct a survey to gather this data. We gain up-to-date information on the topics of most importance and interest to aspiring franchisees, such as the types of franchises that appeal to them, the reasons that incentivise them to enter the franchising market in the first place, and their demographics.
The 2014 survey was developed through Survey Monkey, and sent out via the Franchise Direct UK's subscription newsletter in June. The response was overwhelming, with all information being gathered anonymously and providing us with accurate insights into how our website users can be connected with the franchise that suits them the best.
The results are very interesting in their own right. They are based on 22 questions, split into five sections: Franchisee Demographics, Researching, Financing, Support, and Franchise Types. Read the statistics, with fun graphs to clarify them, by clicking on the 'Next' button.