Why Did We Carry Out A Survey?
At Franchise Direct UK, we wanted to know more about the visitors to our site so we decided to carry out a survey and asked out visitors, via our weekly newsletter to take part.
We asked respondents questions about a variety of topics relating to their search for a franchise opportunity such as reasons for being interested in franchising, their financial situation, the specific franchise industries in which they are more interested, what they look for in a franchise along with their own personal background including their education level and professional experience.
The findings of this report make for interesting reading, specifically in the area of the manner in which potential franchisees evaluate franchise opportunity. We wanted to know how our users rate franchises, so we can bring them the best information on our franchise profiles, and therefore improve their experience on our site.
We had 294 UK residents take part in the survey, and their feedback is represented in the statistics, charts and graphs that follow.
The survey was carried out via Survey Monkey between November 2010 and March 2011.