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Entrepreneurs Entering the Cleaning Industry

What do cleaning franchisors look for in a potential franchisee?

With over 23 million households in the UK, the domestic cleaning area of the sector alone is a large market. With most houses having at least one oven and hob, Oven Wizards reported a fourfold increase in the number of its franchisees in 2011, to become the fastest growing oven cleaning franchise in the UK at the beginning of 2012 (

So what does it take to get involved in this essential industry?

cleaning franchise-1The majority of cleaning franchises are 'white collar' or management franchises. Franchisees do not clean, they manage cleaning teams, sales, marketing and the logistical side of the business.

Robin Harrison, Director of Dolly Char, a domestic cleaning management franchise, says that they look for “individuals or couples who possess great one-to-one people skills, communication skills and a commitment to provide a quality and professional service to their customers.

“Franchisees should be well organised, self-motivated, with a great determination to succeed! Basic computer skills are important for dealing with communications, clients and suppliers.

“Also desired is a friendly telephone manner, management experience and they must also be physically fit and hold a full driving licence,” he continued. Dolly Char offer a special deal for Franchise Direct UK visitors; see special offers section below.

cleaning9.jpgFor a Maid2Clean franchise, Franchisee Operations Manager, Natalie Carthew says the ideal candidate has “resources and energy to start a business, ideally some level of management skills, and is a person who is committed to providing the highest standard of service,” Natalie elaborates that the candidate “is results driven, understands the value of sales and customer relationships, has good communication and interpersonal skills along with vision and determination to achieve their goals.”

June George of Dolly Char in Fife says: “We have found that our usual customers are still out there crying for help with their household chores. Due to the present economic downturn they have been joined by a new group of potential clients. These are people that find both partners are having to go out to work to make ends meet, but in doing so they have no time left to clean their homes. We continue to show rapid growth both locally and nationally as a business.”


Special offers on Franchise Direct for August 2012

Here are several offers currently running on the website:

  • Clean My Office offers fees fixed at the discounted rate of £330 for 60 months.
  • Save £1200 with Dolly Char's Summer Deal discount.
  • Maid2Clean allows a two month payment period, with 50% in month one and 50% in month two for new franchisees.
  • Diamond Home Support offers a half price start-up fee of £750.


Education and The UK Cleaning Industry

cleaning franchise-1Generally qualifications aren't required to become the franchise owner of a successful cleaning business in the United Kingdom. As business owners and managers, sales, marketing, organisational and people skills are more valuable. This training can be intense and include in-field elements as well as an overview of marketing, management and daily operations.

Franchise staff can obtain qualifications through a range of training programmes ranging from short practical courses managed by the British Institute of Cleaning Science, to full apprenticeships and degrees. The cleaning industry offers a variety of opportunities for people to earn valuable training and qualifications.

Franchisors like Maid2Clean and Dolly Char value the work ethic of franchisees more than industry experience or qualifications. Being a motivated and outgoing individual, with good people management, customer service skills and ambition are the key traits franchisors look for.

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