Start Up & Run Your Own Business By Jonathan Reuvid
Published date: November 2008
Paperback Edition: 7th Edition Publisher: Kogan Page Ltd From writing invoices to exit strategies, the 7th Edition of this book provides the reader with advice on starting and running a business in a renewed economic climate. This is a book that will quickly become a bible for any entrepreneur. “Start Up & Run Your Own Business” takes the reader through the initial brainstorming of business ideas right through to the point when a well established business owner decides it is time to call it a day. Jonathan Reuvid has written the bulk of the content available, but has brought in experts for specific trickier fields to increase the quality of advice and information in the different sections. Part one deals with assessing your business ideas and creating a business plan. It gives a good introduction to the business start up environment, with interesting facts about survival rates; statistics of those who start their own business; as well as important factors to consider before you decide on your business plan. These are validated by case studies from individuals who have set up their own business from scratch in a variety of different industries. Throughout the book there are checklists at the end of each section which offer coherent summaries of the information provided. Part two progresses to deal with the difficult topic of business funding. This section is written in conjunction with Kevin R Smith who is an independent financial consultant. This section outlines in great detail the wide variety of funding options available to an individual starting up their own business. Part three addresses the issues and problems facing management when the business is up and running. It gives tips for effective and strategic marketing; advice on effective financial management for when the business is set up; guidance on the use of administrative systems; navigating your way through complicated tax laws; as well as managing employees. Finally part four deals with issues within a more developed business. Reuvid takes the reader through the more complicated aspects of the export business, and larger problems that face a mature business such as finance, personnel and process. Closing the book with the final topic of any business which is ownership, which features an interesting case study on how things can go horribly wrong. “Start Up & Run Your Own Business” is a book that can be used throughout a business’ lifetime and will be referred to again and again. It’s a wonderful addition to any budding entrepreneur’s book shelf. If you would like to purchase “Start Up & Run Your Own Business” by Jonathan Reuvid please visit Kogan Page’s website by following this link. Jonathan Reuvid graduated in PPE from Oxford University and is an experienced international business development manager, having worked in many of the EU member countries in senior line and staff management positions. Alongside management consultancy he has pursued a parallel career in publishing as a writer and editor of international business books. He is Managing Director of the Management Consultancy Business School which, in collaboration with the University of Surrey, offers the first European Master of Science degree in Management Consultancy.