Perfect Pizza
Description:
Perfect Pizza, one of the UK's leading pizza delivery and takeaway businesses, provides the perfect pizza franchise opportunity for someone who wants to earn a fantastic income in a rapidly growing market.
Opportunities:
Opportunities available throughout UK.
Business Type:
Franchise.
Minimum Investment:
£35,000.
Financing Assistance:
Yes, through a third party.
Training Provided:
Yes.
Perfect Pizza Franchise Opportunity
The Perfect Opportunity
Perfect Pizza is one of the UK's leading pizza delivery and takeaway businesses, with over 110 stores across the UK. Since 1982, the company has grown nationally and plans to add over 100 new stores in the next 5 years.
In March 2006, Perfect Pizza was bought from Papa John’s Pizza for over £7 million, backed by Octopus Asset Management and The Royal Bank of Scotland plc. With success breeding success, Perfect Pizza has become of the great franchise success stories over the last 20 years.
With home delivery being the fastest growing sector of the market, the prospects for the right people are excellent. According to independent research, pizza delivery is expanding to similar levels as the USA, where consumption is three times that of the UK.
The Fast-Growing Pizza Market
Here are some reasons why the market is ripe for the right person to franchise:
- Pizza dominates home delivered food in the UK, the fast food capital of Europe.
- Pizza is quick and easy to prepare, with inexpensive ingredients and is an impulse purchase, largely unaffected by seasons or fashions.
- Pizza is universally popular, easy to eat any time or anywhere, while its low perceived price makes it far less vulnerable to recession.
- Pizza delivers an excellent profit margin.
Why Perfect Pizza?
Set-Up Support
With Perfect Pizza, a dedicated team of experts will assist you in every stage of setting up your franchise. This includes selecting and evaluating the right site and the planning, building, recruitment, legal matters, training, purchasing of equipment and development of your business.
Marketing
Marketing plays a crucial role in the Perfect Pizza strategy. There are continuous national major campaigns offering a range of special offers and deals, as well as activities designed to stimulate local markets. The company distributes over 35 million door-drop leaflets per year, as well as other national advertising, marketing and PR campaigns.
Market Research
Perfect Pizza aims to get new customers – and keep them. In particular, we try to attract families, young adults and students by carrying out extensive market research to predict trends, provide the basis for innovative menu items and specialty pizzas to keep pace with changing tastes.
Purchasing and Delivery System
By operating a centralised purchasing and delivery system from our Head Office/National Distribution Centre in Staffordshire, we can monitor and maintain product quality. A fleet of state-of-the-art trucks carries frozen, chilled and ambient produce in separate compartments so we can provide each store with their needs in one delivery.
Operations
Operations are the most important area of our business. Our experienced Regional Managers and Trainers are on hand to ensure our franchisees deliver great pizzas in 30 minutes to their customers, as well as to support and assist with marketing and everyday matters to ensure profits are maximised.
The Earning Potential
Perfect Pizza has an annual turnover of over £20 million and employs over 1,700 people nationwide. Individual store turnover depends on the talents and commitment of the franchisee, but the successful operations achieve £300,000 to £420,000 per annum. Many of our successful franchisees have now bought 2, 3 or even more stores and have seen their annual profits grow.
If Perfect Pizza Sounds Like The Food Franchise Opportunity For You, Complete The Short Form Below Now!
There are obvious benefits to being linked to an organisation like Perfect Pizza. You pay to be part of a very strong brand – one that is well known throughout the UK and is synonymous with quality. Independent pizza delivery operators couldn’t afford that sort of marketing spend, but as a whole we can have a much greater impact. I also value the unrivalled training and management support from Perfect Pizza. Perfect Pizza offers an excellent back up service in terms of training, financial advice, marketing and product development. Lots of people open up pizza businesses but only a small number succeed, owing to lack a marketing and operations support. With Perfect Pizza I was provided with training in all aspects of the business from learning how to make the pizzas and operate the equipment, as well as all the other necessary stages required to deliver a top quality product. Perfect Pizza is a great company; it’s very innovative and exciting, the people there are always developing new concepts and ideas. My wife, my business partners and I play an active role in making those ideas work; we feel that the prospects are fantastic and they just keep getting better”, and without my team it would have been very difficult to achieve success. Recently Perfect Pizza has been bought back by a team led by Perfect Pizza’s original MD, Tony Sherriff, who emphasises the importance of Perfect Pizzas ‘Great Taste, Great Value’ promise. As a franchisee I have already noticed a difference since Tony came back as menus have been changed, we have received financial incentives on product, and a bigger spend on marketing. The new concept store design is also nearly complete, which means that Perfect Pizza is going from strength to strength. I am now a proud owner of of 8 Perfect Pizza franchisee with plans to expand further. - MANJI BAGRI
I was very impressed with the level of support that was given to me and the unique ideas of promoting a store not only from a national level but also from a local level. This prompted me to buy another store just after a year, which meant I had to quit my MBA after the first year to pursue expanding with Perfect Pizza and I have never looked back. I have had up to 9 stores and enjoyed my well-earned profits from hard work and total commitment. Many of my friends who were in professional jobs have commented on the lifestyle I have and eventually bought into rival pizza delivery brands. They report the level of assistance, guidance and general support are basic and there is a charge for anything more than basic training. Perfect Pizza’s approach is that we are one big team; there is no charge for training or assistance in marketing and general support. A Regional Manager is only a cost of a phone call for whatever assistance is required once on board. The implementation of advanced computer systems helps with operational standards, which are required and continual diverse tools for marketing keeps Perfect Pizza ahead in the market place with its innovative and creative approach. I certainly hope to be in business another 13 years or longer. I have seen many brands come and go but feel Perfect Pizza is an established brand throughout the country, which in my mind defines us as a clear leader in the field. - KIRIT PATEL
