Perfect Pizza
Description:
Perfect Pizza, one of the UK's leading pizza delivery and takeaway businesses, provides the perfect pizza franchise opportunity for someone who wants to earn a fantastic income in a rapidly growing market.
Opportunities:
Opportunities available throughout UK.
Business Type:
Franchise.
Minimum Investment:
£45,000.
Financing Assistance:
Yes, through a third party.
Training Provided:
Yes.
Perfect Pizza Franchise Opportunity
New Stores from £120,000, Existing Trading Stores from £35,000
to £170,000 available throughout the UK
The Perfect Opportunity
Perfect Pizza is one of the UK’s leading pizza delivery and takeaway businesses. Established in 1982, the company now has over 110 stores across the UK, with the largest concentration in the Midlands and South of England.
In March 2006, Perfect Pizza was bought from Papa John’s Pizza for over £7 million, backed by Octopus Asset Management and The Royal Bank of Scotland plc. With success breeding success, Perfect Pizza has become of the great franchise success stories over the last 20 years.
With home delivery being the fastest growing sector of the market, the prospects for the right people are excellent. According to independent research, pizza delivery is expanding to similar levels as the USA, where consumption is three times that of the UK.
The Fast-Growing Pizza Market
Here are some reasons why the market is ripe for the right person to franchise:
- Pizza dominates home delivered food in the UK, the fast food capital of Europe.
- Pizza is quick and easy to prepare, with inexpensive ingredients and is an impulse purchase, largely unaffected by seasons or fashions.
- Pizza is universally popular, easy to eat any time or anywhere, while its low perceived price makes it far less vulnerable to recession.
- Pizza delivers an excellent profit margin.
Why Perfect Pizza?
Set-Up Support
With Perfect Pizza, a dedicated team of experts will assist you in every stage of setting up your franchise. This includes selecting and evaluating the right site and the planning, building, recruitment, legal matters, training, purchasing of equipment and development of your business.
Marketing
Marketing plays a crucial role in the Perfect Pizza strategy. There are continuous national major campaigns offering a range of special offers and deals, as well as activities designed to stimulate local markets. The company distributes over 35 million door-drop leaflets per year, as well as other national advertising, marketing and PR campaigns.
Market Research
Perfect Pizza aims to get new customers – and keep them. In particular, we try to attract families, young adults and students by carrying out extensive market research to predict trends, provide the basis for innovative menu items and specialty pizzas to keep pace with changing tastes.
Outstanding Website
The Perfect Pizza website is a quality online experience for your customers. The site recognises when the customer is close to qualifying for a deal and informs them of how much they could save. The site also remembers the last 5 orders the customer placed so they can repeat an order with just one click! The investment in this great new site has ensured a rapid growth in online sales. Currently at 17% it is expected that internet sales will account for 25% of our turnover by the end of 2009. The average order value on the web is now over £18.00 compared to £12.00 via the phone and walk-in purchases.
Purchasing and Delivery System
By operating a centralised purchasing and delivery system from our Head Office/National Distribution Centre in Staffordshire, we can monitor and maintain product quality. A fleet of state-of-the-art trucks carries frozen, chilled and ambient produce in separate compartments so we can provide each store with their needs in one delivery.
Operations
Operations are the most important area of our business. Our experienced Regional Managers and Trainers are on hand to ensure our franchisees deliver great pizzas in 30 minutes to their customers, as well as to support and assist with marketing and everyday matters to ensure profits are maximised.
The Earning Potential
Perfect Pizza has an annual turnover of over £20 million and employs over 1,700 people nationwide. Individual store turnover depends on the talents and commitment of the franchisee, but the successful operations achieve £300,000 to £420,000 per annum. Many of our successful franchisees have now bought 2, 3 or even more stores and have seen their annual profits grow.
If Perfect Pizza Sounds Like The Food Franchise Opportunity For You, Complete The Short Form Below Now!
"Coming from a background in Graphic Design and having operated a successful Domino’s franchise in the past, I decided that it was time to get back into the pizza business. In the summer of 2008 I started my research into the pizza delivery market. I have always had a great passion for the pizza business, but even though I have many years experience in this market, I didn’t want to go out totally on my own as an independent - I wanted to work with a well known, professional brand. I fully appreciate the benefits of operating a franchise, and, having researched the Perfect Pizza brand and tasted the product on several occasions, I decided to open a store in the West Midlands. The best thing about franchising is that it provides the opportunity to duplicate a tried and tested business model. With the right amount of enthusiasm and drive it will succeed. There are obvious benefits to being linked to an organisation like Perfect Pizza. You pay to be oart of a very strong brand - one that is well known throughout the UK and synonymous with quality. Independent pizza delivery operators couldn’t afford that sort of marketing spend, but working together, we can have a much greater impact. I really value the unrivalled training and management support from Perfect Pizza. Perfect Pizza offers an excellent back up service in terms of training, financial advice, marketing and product development. Lots of people open independent pizza businesses but only a small number succeed, owing to lack of marketing and operations support. With Perfect Pizza, I have been provided with training in all aspects of the business - including learning how to make the pizzas, operate the equipment and all other necessary skills required to deliver a top quality product. Perfect Pizza is a great company - it’s very innovative and exciting, the people are always developing new concepts and ideas. The prospects are fantastic." - Aman Sirpal, Franchisee, Great Barr, West Midlands
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