Description:
The 28 10 franchise specialises in high-end fashion accessories for men and women over 25.
Opportunities:
Franchises available in Europe in towns of more than 20,000 inhabitants. Master franchises are also available in Europe.
Business Type:
Franchise.
Minimum Investment:
£63,400.
Training Provided:
Yes.
Luxury within your reach
Seduction, Exception, Sensation, Excellence
The new fashion accessories brand, 28 10, started franchising thanks to Thierry Lechartier and Edmond Ostojak. After observing that the luxury fashion accessories market for men and women over the age of 25 was not developed, the franchise specialist and the owner of a Brussels-based central purchasing agency partnered to launch this new concept. A well-known name in the Benelux, the first 28 10 boutique has opened in Paris, on the Rue Saint-Honoré.
Four values embody this new franchise:
- Seduction is always renewed to develop customer loyalty on quality products.
- Exception enhances each purchase, thanks to limited edition production.
- Sensation is constantly worked on by a creative team.
- Excellence combines inspiration from every continent and exclusively European production.
The franchise's advantages
- A rapidly expanding market.
- A serious, original and innovative concept.
- Ongoing assistance for the franchisee.
- Training in each field of the job (accounting, management, IT, Internet, sales, merchandising, marketing).
- Welcoming boutiques where everything is designed for the customers' well-being.
- A trendy collection with high-end products at reasonable prices.
Assistance for 28 10 franchisees
- Before the opening:
The franchisor helps you with the location selection, legal set up of your company, financial research, training and store layout. - During the opening:
Stock display, IT set up, merchandising, advertising package and franchisor presence at the opening. - After the opening:
Purchase assistance as well as stock and restock management, regular visit from promoter and franchise network coordination.
Do you have what it takes to become a franchisee with 28 10?
The 28 10 franchise is looking for men and women who have good selling skills and have adequate financial capacity.
The network is also looking for investors who wish to set up one or more 28 10 franchises.
Retailers who own their shop and are looking for a change are welcome as well.
The franchise will open in towns of more than 20,000 inhabitants. The shop surface should be between 30 and 120 sq. meters (100 and 400 sq.ft) and show a strong architectural concept in which 28 10 creates an ambiance evoking chic, upscale elegance.





